Who owns your future?

· Shawn Yeager


It's increasingly difficult to produce examples of software or services companies that will escape a shift to—or at least a major embrace of—cloud computing. With this shift comes new business models, new channels, new products and services; in short, change and lots of it.

How you navigate this change will define the future of your business.

It's not enough to take these issues on as a management team. This diffuses accountability and effectiveness.

So, who owns your future?

If your answer is anything but a single name of a senior executive, then the answer is no one.

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